If an advertiser was to speak to you, what is the salutation that you would most identify with these days:
Senior
0%
[ 0 ]
Senior citizen
0%
[ 0 ]
Golden years (person)
0%
[ 0 ]
Middle aged
14%
[ 1 ]
Mature person
0%
[ 0 ]
Retiree
0%
[ 0 ]
Active adult
71%
[ 5 ]
Other (please write in your comments)
14%
[ 1 ]
Total Votes : 7
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admin Site Admin
Joined: 20 Sep 2006 Posts: 47
Posted: Fri Dec 01, 2006 9:41 pm Post subject: Poll: Proper Way to Address a baby boomer
We see an awful lot of marketing to people in or approaching retirement that arrives with the assumption that we are OLD! As in senior, senior citizen, retiree. Those are the words - but the pictures they use are even worse. In their implications, we are a: geezer, Viagra addict, fartus americanus antiquitious... and worse
So please help us out by telling us how you think baby boomers ought to be addressed at this time of our lives (pushing 60, or 50 anyway):
Posted: Sun Dec 03, 2006 3:36 pm Post subject: You called that one
That's the trouble with being in your 20's or 30's - too much categorization going on in the head. They're right, we are old and undoubtedly we called people our age seniors when we are younger. But, if you are trying to market somebody something, talk to them in the language and with the images that flatter them. At least that's my opinion.
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