Mission is a rapidly growing town that is adjacent to McAllen, Texas in extreme southeastern Texas. Known as the pink grapefruit capital, it is also very close to the Mexican border. The population is overwhelming Hispanic. The City of Mission is also widely known for ecotourism and is the premiere spot for birding in South Texas. Birders and nature enthusiasts flock to Mission for the World Birding Center headquarters at Bentsen State Park and the Texas Butterfly Festival. Retirees are attracted to Mission and McAllen for the weather, low taxes, and cost of living.