Baby Boomers in Retirement: Check Out Your Library

Category: General Retirement Issues

September 4 -- You have probably noticed that many people are hopped up about the marketing opportunities from baby boomers as they enter their next phase of life. Even an article in the prestigious Library Journal recently encouraged librarians to get in the act too. According to the article, designing programs and trying to attract boomers to their doors will be a win-win for libraries and for boomers entering retirement. Libraries get engaged users and volunteers who can contribute enthusiasm, skills, programs - not to mention generous donations from this incredibly wealthy segment. For those of us winding down our primary working career, libraries have a lot to offer too. Obviously the research resources are first rate and the entertainment and education possibilities endless. But engaging oneself as a volunteer can be quite rewarding as well - giving an extra dimension to one's life that won't be found on the golf course.

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