What’s in a Name. And How Do Active Adult Communities Get Their Names?

December 27, 2017 — When we name something, either personally or for business, we are usually trying to accomplish some kind of purpose. In our personal lives, naming a child might include an aspirational goal- naming her after a virtue like Hope, a saint like Mary, or a big success story like Morgan. Perhaps the purpose might to give Junior a name that sounds pretty or fits well with your last name. Or it could be to hand down a family name, or reflect a likable character from a book or movie.

Naming goals are just as important when it comes to active and 55+ communities. So what goes on when developers put on their thinking caps, brainstorming for a name to fit their new retirement community? What attributes will they try to use to position their new property with their target audience (you!) While there are many that are unusual or exotic (Cantamia), whimsical (On Top of the World), or seemingly random (Abacoa) names of communities, there is a tremendous amount of repetition and commonality in active adult and 55+ community names. In this article we will